More than a billion people around the world are making online purchase decisions every day and Product descriptions are an important part of online retail, as they can be the deciding factor in whether a customer makes a purchase or not. Usually, these descriptions have been written by humans, but with the rise of artificial intelligence (AI), businesses are starting to experiment with using AI-generated descriptions To make the buying process easier for customers.
The main purpose of writing product descriptions is to give your customer a complete idea about your product on the go without even landing on your website. Let’s find out how you can use artificial intelligence tools to write product descriptions for your business websites.
What Makes a Good Product Description?
Product descriptions are an essential part of any modern business or e-commerce website. They’re also hard to get right.
The key to writing a good product description is to keep it simple, direct, and honest then make sure your description meets the following requirements:
- It’s exciting and interesting
- It’s clear
- You list the key features of your product in a way that helps your customers understand how it will benefit them.
- It’s short and concise — no one wants to read an essay when they’re shopping online.
- It’s easy to read (tip: use bullet points so people can scan rather than reading everything word for word)
- You use proper grammar, spelling, punctuation, and capitalization.
Why Does a Product Description Matter?
If you’re a business, your product description matters because it’s what sells your products.
The quality of your product descriptions can be the difference between closing a sale and having customers click “back” on their browser: more than 80 percent of shoppers conduct online research before buying.
With so many options available to buyers, information is an important differentiator in the e-commerce space. That means product descriptions should give plenty of relevant information about the item for sale so that customers feel confident buying it. Product descriptions help customers understand why your product and service are important, what value it provides, how it can help them, its relevance to their lives, and how it will make their lives better or solve a problem they may have.
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Consumer Expectation and Understanding
The first item on your checklist is to understand the expectations of your audience.
You must know what your target demographic is looking for when they look for a product like yours.
This means you need to know their keywords so that you can use them in your own descriptions and make it easier for them to find you.
If you are unsure about what words they would use, a quick Google search of the product category will give you some idea of the terms consumers are using and companies are adopting.
Next, understanding how consumers think will help immensely with writing your description as well as in deciding which AI-based tools to use.
When looking at products, consumers don’t just want information; they want answers to questions that have not yet been asked such as: ‘How big is this?’ ‘Does this go with my outfit? ”What size do I need?” Is it good quality?” Does it come in any other colors?’ And so on. So one great way of making sure that all these questions are addressed is by being specific with measurements, pricing, and showing multiple angles of the same product.
How do you use AI to write product descriptions?
AI-driven tools can help you create product descriptions with ease. I personally used AI tools to write product descriptions for products I am not familiar with and it saves me a ton of time. Let’s take a look at some of the best AI tools that you can use to write product descriptions:
1 CopyAI is a unique AI tool that lets you generate product descriptions without having to write them yourself. You can create digital ad copy, website copy, eCommerce copy, sales copy, social media content, blog content, Long-form blog posts, etc … using Copy.ai. You can use CopyAI’s product description template in two ways:
- by entering a product name and a description,
- by entering a specific page link to any website and CopyAI will provide you with a unique product description that meets your needs.
If you decide on the first approach, CopyAI will generate a description based on the information you enter. For example, if you provide the name of an item and some tags, it will use those tags to modify the tone of the description.
here is a sample example of an Amazon product (Dog collar) and CopyAI generated this content
I found this product randomly on amazon its a collar for pets and for the sake of testing I gave as little info as possible so here are the results
As you can see this was done using the first method now the second method is more powerful because it lets you reference the product page and asks you to fill in important questions like “What are the unique aspects of this product?“, “Who are the target audiences of this product?“, “What is the call to action on this website?” to give you better results in general.
2. Simplified is another amazing tool and unlike CopyAI it’s not only powered for AI writing. with thousands of templates, you can create a professional design, video editing, Social Media Scheduler, etc …
You can find “amazon product listing ” in the templates of the writing section and by entering the name and features of the product you want a description generated simplified wi generate an amazing product description for your product. Hers an example :
AI-powered product description copy best practices
The goal of your product descriptions is to increase sales. A product description can do this in two ways: by being engaging or by being informative. And you can write a description that does both, but AI-powered copywriting will mostly be used for one or the other depending on the type of product.
The most common mistake with AI-powered copywriting is to assume that your job is to make the copy sound as human and relatable as possible. This strategy might not work sometimes and will often backfire because it distracts customers from the purchase decision they came to make. Instead, focus on writing engaging descriptions that solve customer problems while adding value and improving the user experience.
If you’re wondering how exactly to write an engaging description, here is a tip:
Focus on benefits, not features: The purpose of a product description is to convince customers that they need your specific product and not just any similar one. Convincing them that your product has more benefits than their competitors’ products will help you avoid price wars and convince them to buy from you instead of your competitors. In order to do this, you need to know what features are important to your customers.
For example, if you’re writing for a product that is meant for little kids, you would want a simple tone that will appeal to them. However, if it’s a more serious product like furniture or computer parts, you should be more formal and serious with your tone.
When it comes to words and phrases, you might want to avoid using complicated jargon. Instead, focus on words that will grab the reader’s attention with the power of simplicity.
PS Thank you for reading and if you have some suggestions you can leave them in the comments below!